Hospitality Chaos Coming? City Council Advances $25 Wage That Could Gut Jobs

San Diego may soon force hospitality businesses to pay a $25 minimum wage, sparking fears of layoffs, price hikes, and economic fallout.

Key Facts:

  • The San Diego City Council’s Select Committee approved a $25 minimum wage proposal for hospitality workers.
  • The new rate would apply to large hotels, amusement parks, stadiums, and similar tourism-based businesses.
  • If passed by the full City Council, the wage hike would take effect January 1, 2026.
  • Supporters claim it’s needed for workers to meet San Diego’s high cost of living, citing MIT’s $30.71/hour estimate.
  • Opponents, including the San Diego Padres and Chamber of Commerce, warn of layoffs, automation, and price increases.

The Rest of The Story:

San Diego’s current minimum wage sits at $17.25—already above the California state rate of $16.50.

But a new proposal from Councilman Sean Elo-Rivera would hike it to $25 for certain hospitality workers.

The goal is to bring wages closer to the area’s estimated living wage of $30.71/hour, as calculated by MIT.

The proposal has been fiercely opposed by business groups.

“We believe in fair, competitive wages, but this proposal is too extreme,” said Padres COO Caroline Perry.

She added that it would raise costs for fans and hurt surrounding businesses.

Chris Cate from the Chamber of Commerce echoed similar concerns, saying it would not help make San Diego more affordable.

Supporters like Councilwoman Marni von Wilpert argue that “big corporations on our waterfront are not small businesses,” and that they “can pay a living wage.”

Elo-Rivera dismissed business warnings as “scare tactics,” referencing past wage battles.

Still, all eyes are on California’s recent fast food law.

AB 1228 raised that sector’s minimum wage to $20 last year, triggering over 36,000 job losses and widespread price increases.

Critics say San Diego is ignoring that data.

Commentary:

San Diego’s $25 wage plan might sound compassionate on paper, but it risks repeating California’s fast food disaster.

In just over a year since AB 1228 took effect, tens of thousands of jobs vanished and menu prices spiked. That’s not a scare tactic—it’s data.

Raising wages to $25 without considering market realities will only push businesses to cut staff, slash hours, or fast-track automation.

Fast food chains have already embraced kiosks and robots. Hotels, stadiums, and zoos could follow suit.

And let’s not forget the ripple effect. Higher labor costs mean higher prices across the board.

Visitors to Petco Park may pay more for tickets and concessions.

Local families could feel the sting when amusement park or hotel stays become even less affordable.

Supporters say this is about “basic dignity,” but the result may be fewer jobs and pricier experiences for everyone.

San Diego isn’t a bubble. It operates within a larger economy that includes tourism, seasonal work, and thin profit margins.

The proposal also assumes big corporations are the only employers affected. That’s false.

Medium-sized businesses that rely on tourism or events—such as event planners, catering services, and cleaning crews—will struggle to comply.

If the city truly wants to help low-wage workers, a gradual raise paired with tax incentives and housing relief would be more effective.

Mandating $25 overnight invites the same job-killing mess fast food workers now face.

Living in San Diego is expensive, no doubt. But pricing employers out of existence won’t solve the problem.

It just shifts the pain to the very people this ordinance claims to protect.

Wage hikes must be weighed carefully. Otherwise, they become empty gestures that cost jobs and raise prices while delivering none of the promised stability.

The Bottom Line:

San Diego’s plan to boost the minimum wage to $25 for hospitality workers may backfire.

While aimed at helping workers keep up with the cost of living, it risks layoffs, automation, and price hikes.

With California’s fast food industry already reeling from similar policy, San Diego could be heading down the same road—hurting businesses, workers, and consumers alike.

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