Amazon plans to end its clothing try-on service for Prime members by January 31.
Key Facts:
- The “Try Before You Buy” service let Prime members order up to six clothing items at once.
- Customers had seven days to return any unwanted pieces without being charged.
- The program, originally called Prime Wardrobe, began testing in 2017 and launched in 2018.
- Amazon cites limited reach and growing AI-powered tools as reasons for ending the service.
The Rest of The Story:
Amazon confirmed that January 31 will be the final day eligible shoppers can place orders under “Try Before You Buy.” After receiving up to six items, customers had a week to decide which items they wanted to keep.
According to a company spokesperson, many buyers now depend on virtual try-on and other AI tools to help them choose the right fit.
Although the feature is going away, Amazon says it still offers free returns for most apparel, aiming to reduce extra shipping and handling costs. The company believes it can simplify customer choices while providing fast delivery and a wider array of clothing options.
Commentary:
Some shoppers may miss the ease of testing multiple items at home, but Amazon appears ready to focus on new technological approaches. The company’s mention of virtual try-on and advanced size recommendations suggests it sees a future where AI tools may replace the traditional fitting room experience.
This shift also demonstrates how major retailers adapt their offerings to cut costs and speed up deliveries. Balancing convenience for customers while managing business expenses remains a priority for these online giants.
The Bottom Line:
Amazon’s “Try Before You Buy” may be ending, but shoppers can still expect free returns and an evolving set of AI-based tools to help them find the right fit. This move points to the company’s ongoing drive toward quicker, more cost-effective ways to serve online customers.
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