Boy Scouts Drops Its Name to Be ‘More Gender Neutral’

By /

Nine months after announcing a rebrand, the Boy Scouts of America has officially changed its name to “Scouting America,” aiming to be more inclusive and “meet the evolving needs of young people.”

Key Facts:

  • The Boy Scouts of America (BSA) is now officially “Scouting America” as of its 115th anniversary.
  • The organization began allowing girls in 2018, gay youth in 2013, and gay adult leaders in 2015.
  • CEO Roger Krone acknowledged some backlash but claimed membership spiked slightly after the rebranding announcement.
  • Over 15,000 new members joined following the name change, bringing total membership to over 1 million.
  • The rebranding follows financial struggles, including a $2.46 billion settlement for sexual abuse claims and a bankruptcy filing.

BEAT THE CENSORS, GET OUR FREE ‘MORNING NEWSWIRE’ AND NEVER MISS A STORY

The Rest of The Story:

Scouting America insists that, despite the name change, its core mission remains the same: to prepare young people for ethical and moral decision-making while developing leadership and outdoor skills.

The organization continues to emphasize character-building and adventure-based learning.

However, the rebrand is more than just a name change. It represents a shift in how the organization sees itself in modern America.

Once an institution synonymous with traditional values, it has made multiple policy shifts over the past decade to be more inclusive, sparking mixed reactions from former members and supporters.

The name change also comes amid serious financial challenges.

Membership had already declined sharply during the COVID-19 pandemic, and legal troubles forced the organization to file for bankruptcy while settling thousands of abuse claims.

The rebranding may be an effort to distance itself from these past struggles and reshape its public image.

Commentary:

For over a century, becoming an Eagle Scout was one of the highest honors a young man could achieve. It symbolized discipline, leadership, and community service.

Generations of scouts went on to become military leaders, astronauts, and even U.S. presidents.

BEAT THE CENSORS, GET OUR FREE ‘MORNING NEWSWIRE’ AND NEVER MISS A STORY

But in recent years, the organization has strayed far from its roots. The decision to go “gender-neutral” in branding is yet another step in a long transformation that has alienated many of its traditional supporters.

While inclusion may sound like a noble goal, the reality is that many families turned to the Boy Scouts because they wanted their sons to learn traditional values in a structured, male-led environment.

Scouting had a clear identity, and that identity is now fading.

At a time when many Americans crave stability and tradition, this shift feels tone-deaf.

While other organizations successfully cater to niche groups without erasing their identity, Scouting America seems determined to shed everything that once made it unique.

The name change itself may seem minor, but it represents a broader trend of organizations prioritizing cultural trends over longstanding principles.

The Boy Scouts once stood for something larger than itself—a rite of passage, a training ground for responsibility, and a brotherhood.

Now, it’s just another institution bending to political and social pressures.

Whether this rebrand will lead to growth or continued decline remains to be seen, but for many, the Boy Scouts they knew is already gone.

The Bottom Line:

The Boy Scouts of America is now “Scouting America,” hoping to rebrand for a more inclusive future.

But in doing so, it risks losing the very identity that made it an American institution.

BEAT THE CENSORS, GET OUR FREE ‘MORNING NEWSWIRE’ AND NEVER MISS A STORY

Read Next

– Pete Hegseth Shakes Up the Pentagon Press Room, Legacy Media Calls It ‘Deeply Shocking’

– Trump Expands His Lawsuit Against CBS News After Release of Unedited 60 Minutes Interview

– Former Anheuser-Busch President Spills the Beans on Bud Light’s Recovery Post-Mulvaney