Camping World is under fire from local officials for flying massive American flags above its stores, but CEO Marcus Lemonis says he’s not taking them down—no matter what.
Key Facts:
- Camping World CEO Marcus Lemonis refuses to remove large American flags from store locations.
- The flags are roughly 3,200 square feet and fly on 130-foot poles—often exceeding local code limits.
- Greenville, NC, and Sevierville, TN, are pursuing legal action over violations of city ordinances.
- Lemonis calls the flags a tribute to the country that gave him the chance to live the American dream.
- He said on Fox & Friends: “This flag is not coming down… I’d rather go to jail.”
The Rest of The Story:
Cities like Greenville, North Carolina, and Sevierville, Tennessee, are pressuring Camping World to comply with local zoning rules.
These regulations often limit the height of flagpoles or the overall size of displays.
In Greenville, the flag flies from a 130-foot pole—about double the city’s legal limit.
Officials in both cities insist their concerns aren’t about patriotism but about safety and visual impact.
Sevierville stated tall structures can distract drivers and interfere with scenic views.
Greenville officials said they aim to reach a compromise that keeps the flag up—but legally.
Marcus Lemonis, who fled Lebanon as a child and built his American business from the ground up, sees these flags as deeply personal.
To him, they are more than decoration—they’re a symbol of gratitude.
And despite legal threats and fines, he says more flags are coming.
The city council of Greenville, NC, has voted to sue Camping World CEO Marcus Lemonis because they claim the American flag he flies at his store exceeds city regulations.
Lemonis says he's never taking it down:
"While I understand they have the right to sue me, and they're… pic.twitter.com/NRgTFDIv5b
— Libs of TikTok (@libsoftiktok) March 31, 2025
Commentary:
Marcus Lemonis isn’t just fighting over a flag—he’s standing firm for the principles of free expression, patriotism, and pride in this nation.
While cities try to frame this as a zoning issue, it feels more like an attack on a businessman’s way of honoring the country that gave him everything.
There’s something upside down about local governments threatening jail time over the American flag.
When a man who fled a war-torn nation says he wants to celebrate his love for the U.S., why is that a problem?
It should be celebrated, not punished.
The oversized flags flying above Camping World stores have never been about politics.
They’re about country.
About opportunity.
About freedom.
Lemonis is clear on that, saying the flags are his “love letter” to the United States.
More than that, this defiance could resonate with millions of Americans who feel their values are constantly under siege.
Regular folks who still stand for the flag, who believe in patriotism, and who are tired of overreaching local bureaucracies micromanaging everything.
Customers are likely to rally around Camping World, not flee from it.
Lemonis’ stand will win loyalty—not lawsuits—in the long run.
People respect courage, and this CEO is showing it in spades.
If more business leaders had this kind of backbone, the culture might look a whole lot different today.
The Bottom Line:
Marcus Lemonis isn’t backing down.
He’s choosing principle over pressure, and his message is clear: the American flag deserves to fly high and proud.
Local officials may see this as a code issue, but millions of Americans will see it as a fight worth having.
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