CNN’s parent company is splitting into two companies, leaving the once-dominant network outside the company’s more promising streaming future.
With collapsing ratings and financial losses, CNN now finds itself lumped in with fading cable assets while streaming properties like HBO move forward.
Key Facts:
- Warner Bros. Discovery will split into two companies: one for streaming/studio content and another for traditional cable networks.
- CNN will be part of WBD Global Networks alongside Discovery, TNT Sports, and others.
- CEO David Zaslav will head the streaming division, while CFO Gunnar Wiedenfels will run the cable group.
- CNN has lost roughly $400 million in revenue over three years and seen primetime ratings fall 62% since 2020.
- Comcast recently made a similar move, distancing MSNBC from its core business amid falling ratings.
The Rest of The Story
Warner Bros. Discovery announced a major corporate restructure, creating two separate publicly traded entities.
One will focus on profitable streaming content like HBO and DC Studios, while the other—WBD Global Networks—will inherit cable-based properties, including CNN.
This split follows ongoing struggles at CNN.
Financial documents disclosed during a defamation trial earlier this year revealed that CNN’s revenue has dropped by nearly $400 million since 2020.
Ratings have also plummeted, especially in the 25–54 demographic, where viewership has declined by over 70%.
The future of CNN’s streaming efforts is also uncertain.
Just last month, the network teased a new streaming product—despite the spectacular failure of its $300 million CNN+ experiment in 2022.
Commentary
It’s hard not to see Warner Bros. Discovery’s move as a corporate vote of no confidence in CNN’s future.
The network is being spun off into a slower, shrinking business unit, while the parent company puts its energy and leadership into streaming—clearly where the money and growth are.
Had CNN maintained its focus on delivering balanced journalism instead of embracing ideological crusades, it might still be part of the media future.
But CNN, like MSNBC, chose to brand itself in direct opposition to Donald Trump.
In doing so, it lost credibility with millions of viewers and became less about reporting and more about reinforcing narratives.
This strategy may have boosted short-term engagement during the Biden years, but it’s proven unsustainable.
When the “resistance” narrative lost steam, so did CNN’s viewership.
Now, the market is delivering its verdict.
Cable TV as a whole is in decline, but CNN’s collapse seems especially self-inflicted.
The network was once a respected institution.
Now, it’s become a case study in what happens when media companies forget their mission and chase ideology over audience trust.
The Bottom Line:
CNN has been pushed out of Warner Bros. Discovery’s main strategic focus as the company divides itself between growth-driven streaming and fading cable TV.
With plummeting ratings, declining revenue, and no clear path forward in the streaming space, CNN’s future looks grim.
This restructuring signals more than just corporate reorganization—it reflects the broader death spiral of legacy news media.
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