While Fox News celebrates soaring ratings, CNN and MSNBC are grappling with historic lows that raise questions about their future.
Key Facts:
– CNN averaged only 268,000 total day viewers last week, its lowest since June 2001.
– MSNBC drew 346,000 total day viewers, both far behind Fox News’s 1.4 million.
– In the key 25-54 age demographic, CNN averaged 41,000 viewers and MSNBC just 29,000, marking near 30-year lows.
– Fox News captured 70% of the key demo audience, its highest share ever, with 163,000 viewers.
– Fox News aired 98 of the top 100 cable news telecasts for the week.
The Rest of The Story:
Fox News Channel dominated the cable news landscape last week, averaging 1.4 million viewers during the day and two million in primetime.
In stark contrast, CNN and MSNBC faced their lowest ratings in decades.
CNN’s total day viewership plummeted to levels not seen since 2001, while MSNBC didn’t fare much better.
The downturn was even more pronounced among adults aged 25-54, a key demographic for advertisers.
CNN and MSNBC recorded their weakest numbers in nearly 30 years, with 41,000 and 29,000 viewers respectively.
Meanwhile, Fox News not only led the pack but also made network history by securing 70% of this coveted audience segment.
TV RATINGS: Fox News Channel dominates cable news as CNN and MSNBC fall to weekly lows.
Fox News Channel averaged 1.4 million total day viewers and two million during primetime to lead cable news last week.
CNN had its lowest-rated week among total viewers since June 2001… pic.twitter.com/ieSTwFzxfF
— TV News Now (@TVNewsNow) December 4, 2024
Commentary:
These troubling ratings should serve as a wake-up call for CNN and MSNBC.
To win back viewers, they need to commit to factual reporting without resorting to hyperbole or biased narratives.
Audiences are clearly turning away from networks they perceive as lacking objectivity.
Rebuilding trust won’t happen overnight, but a renewed focus on balanced journalism is essential.
By prioritizing accuracy over sensationalism, CNN and MSNBC can begin to restore their reputations.
The public deserves news outlets that inform rather than persuade, and only through honest reporting can these networks hope to recover.
The Bottom Line:
The significant decline in CNN and MSNBC’s ratings highlights a pressing need for change.
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Without a shift toward more factual and unbiased reporting, they risk losing even more of their audience.