Delta Air Lines and Uber have formed a partnership and unveiled a new way to reward travelers who use both services.
Key Facts:
• The partnership was announced at the Consumer Electronics Show in Las Vegas.
• Delta SkyMiles Members can earn miles on Uber rides and Uber Eats orders.
• The program launches this spring, allowing users to link their Uber and SkyMiles accounts.
• Uber pickup and drop-off services will be improved at Delta hubs.
The Rest of The Story:
The chief executives of Delta and Uber took the stage at one of the largest tech industry events to explain how this partnership will help frequent travelers.
Once linked, users of the rideshare app can collect Delta SkyMiles with rides to and from airports and from certain Uber Eats purchases.
The idea is to combine the day-to-day convenience of ride-hailing or food delivery with the perks of airline loyalty benefits.
Delta says the new arrangement is part of its broader effort to extend customer rewards beyond the plane.
When riders link their accounts, they will be able to put those miles toward future flights, upgrades, or even services from Delta’s participating partners.
Meanwhile, travelers can expect more reliable pickup and drop-off routines at major Delta airports, thanks to added features and potential designated waiting areas.
The overall travel experience should become more seamless for frequent flyers who depend on rideshares to reach the airport and use credit cards to earn miles.
Officials say the announcement is just the beginning, hinting there could be additional improvements on the way.
All of these changes aim to simplify trips and add incentives for people already loyal to the airline and the rideshare service.
As @CES is underway in Las Vegas, @NYSE-listed companies @Delta and @Uber link up for loyalty. @KristenScholer has more in the market update. #CES2025 pic.twitter.com/Wr36jFDgn1
— NYSE 🏛 (@NYSE) January 8, 2025
The Bottom Line:
By pairing an airline loyalty program with a popular rideshare app, Delta and Uber are giving frequent travelers fresh ways to earn miles.
This alliance shows how airlines want to reward customers beyond the airport terminal.
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If it succeeds, some insiders say more partnerships like this may become common in the travel world.