Nicolle Wallace’s ratings have sharply declined after controversial comments about a young cancer survivor featured by former President Trump, raising questions about her future at MSNBC.
Key Facts:
- Nicolle Wallace’s show, Deadline: White House, lost 35% of viewers after Trump’s election victory, dropping from 1.6 million to just over 1 million viewers.
- Her ratings fell similarly among viewers aged 25-54, down 35% from 144,000 to 93,000.
- Wallace sparked outrage by linking DJ Daniel, a 13-year-old cancer survivor honored by Trump, to the Jan. 6 events and Capitol Police suicides.
- Trump called Wallace’s remarks “disgraceful” and suggested she should resign.
- In 2025, Wallace’s program continues to struggle, averaging 1.1 million viewers, dwarfed by Fox News at 3.6 million viewers during the same time slot.
The Rest of The Story
Wallace’s controversial remarks occurred during MSNBC’s post-address coverage after Trump honored DJ Daniel, a teenager and aspiring police officer who survived cancer against tough odds.
Wallace initially praised DJ but quickly pivoted, linking the inspirational moment to darker themes of the Capitol riots, suicide among police officers, and Trump’s pardons related to Jan. 6.
Rachel Maddow said President Trump praising DJ was “disgusting.
Nicolle Wallace politicized DJ and said she hopes he doesn’t commit “suic*de.”
Now immoral frauds like @JoJoFromJerz are demeaning DJ by calling him a “prop.”
The left is truly deranged and soulless. pic.twitter.com/roIHFom4kA
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) March 5, 2025
This commentary drew widespread criticism. Major outlets, including the New York Post, Newsweek, and Daily Mail, highlighted public anger at Wallace.
The controversy reached the White House, with Trump himself criticizing her comments and Press Secretary Karoline Leavitt condemning them publicly.
JUST NOW: Trump wants MSNBC to fire Nicole Wallace and Rachel Maddow for their disgusting remarks about 13 yo DL Daniel.
Both of these hacks are reprehensible.
— Juanita Broaddrick (@atensnut) March 6, 2025
Wallace’s show, already losing audience support after Trump’s return to the presidency, now faces intensified scrutiny, putting MSNBC in an uncomfortable spotlight as ratings continue to slump.
Commentary
Nicolle Wallace’s sharp decline in ratings is no surprise given her persistent bias and willingness to stretch truth to fit partisan narratives.
Wallace has long positioned herself not as a neutral reporter, but as an activist, leveraging her MSNBC platform to advance divisive rhetoric.
Her recent comments about DJ Daniel were particularly disturbing. Rather than celebrate a young cancer survivor’s extraordinary moment, Wallace politicized it to push an inflammatory narrative.
This wasn’t just inappropriate—it was dishonest and exploitative. Such actions are why so many viewers are abandoning her show in droves.
MSNBC, as a network, has developed a troubling reputation for misleading audiences, often at the expense of fairness and honesty.
Viewers aren’t simply changing the channel—they’re rejecting manipulation dressed as news. Wallace, by aligning herself closely with these dishonest tactics, bears significant responsibility for her declining ratings.
Wallace’s inability to separate personal animosity toward Trump from basic journalistic responsibility damages MSNBC’s credibility.
Her rhetoric alienates not just conservatives, but moderate viewers who demand integrity from news anchors. This loss of trust is nearly impossible to recover.
Ultimately, Nicolle Wallace’s deteriorating audience figures send a powerful message: viewers crave authenticity and reject sensationalism.
Networks that refuse to acknowledge this reality risk further irrelevance, as Wallace’s current troubles clearly illustrate.
The Bottom Line
Nicolle Wallace’s controversial and politically charged remarks have severely damaged her ratings, credibility, and MSNBC’s reputation.
Unless significant changes occur, her program will likely continue struggling against competitors who prioritize accuracy and honesty over partisan sensationalism.
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