Actress Sydney Sweeney is earning praise from President Donald Trump after her American Eagle ad campaign went viral. Trump used the moment to contrast her success with what he called “woke failures” from brands like Jaguar and celebrities like Taylor Swift.
Key Facts:
- President Donald Trump praised Sydney Sweeney’s American Eagle ad in a Truth Social post.
- Sweeney is a registered Republican in Florida and featured in an ad celebrating her “great jeans.”
- Trump criticized Jaguar for a “woke” ad campaign that he claims caused the CEO’s resignation.
- He also took aim at Taylor Swift, claiming she’s “no longer hot” after his public disapproval.
- Trump framed the ad as an example of the failure of woke marketing versus Republican appeal.
The Rest of The Story:
Sydney Sweeney’s recent ad campaign for American Eagle has become a cultural flashpoint.
The ad, which focuses on her figure and fashion sense, drew criticism from the left but also made waves online for its unapologetic tone.
Trump applauded the campaign, declaring on Truth Social, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there.”
He emphasized its commercial success, saying the jeans were “flying off the shelves.”
In contrast, he criticized Jaguar’s recent marketing as “woke” and blamed it for the CEO’s resignation and alleged turmoil within the company.
“Shouldn’t they have learned a lesson from Bud Lite,” Trump asked, referencing previous controversies over progressive messaging.
He also used the opportunity to attack Taylor Swift, continuing a public feud and claiming her popularity declined after he publicly criticized her.
Trump wrote, “She was booed out of the Super Bowl and became, NO LONGER HOT.”
President Donald J. Trump just shared a message about Sydney Sweeney on TRUTH Social!🔥🇺🇸👖 pic.twitter.com/o35UkNhfEH
— Trump War Room (@TrumpWarRoom) August 4, 2025
Commentary:
American Eagle must be celebrating today. Trump’s endorsement of the Sweeney ad all but guarantees attention and sales.
It’s a cultural shift where traditional values and aesthetics—once under attack—are now being embraced again, even celebrated.
Trump didn’t just praise the jeans. He framed Sweeney’s image as a symbol of what works in America: beauty, confidence, and no apologies.
That’s what voters hired him to do—cut through the nonsense and speak plainly. And once again, he did just that.
The contrast with Jaguar is telling. A company chases “woke” approval and ends up with a PR disaster and a leadership vacuum.
This isn’t new. We saw it with Bud Light. Now it’s Jaguar’s turn in the spotlight—for all the wrong reasons.
When businesses try to make political statements, they risk losing their core audience. Americans don’t want their car ads or their beer cans telling them how to think.
They want quality products and entertainment that reflect, not lecture, their values. The Sweeney ad proves that beauty sells.
Excellence sells. That’s what the market rewards, not activism disguised as advertising.
Sweeney’s success is a reminder that audiences respond to authenticity, not social agendas.
Trump’s comments on Swift may be harsh, but he’s tapping into a broader sentiment. Many Americans are exhausted by celebrities pushing political messages.
They want entertainers to entertain—not campaign. We’re witnessing a turning point.
Brands that ignored their customers in favor of virtue signaling are paying the price.
Meanwhile, those who deliver what people actually want—style, quality, and fun—are being rewarded.
American Eagle, by leaning into timeless appeal rather than trendy messaging, has struck gold. They understood the assignment. Sweeney did too.
A new day has dawned—and for brands that still don’t get it, the message is clear: adapt or fail.
The Bottom Line:
President Trump’s public support for Sydney Sweeney’s American Eagle ad highlights the growing backlash against politically charged marketing.
As he contrasts her success with high-profile flops like Jaguar and Bud Light, a clear message emerges: consumers are tired of woke branding.
Businesses that embrace excellence and authenticity over activism are finding favor again.
Sweeney and American Eagle are riding that wave, while others are sinking.
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