Red Robin is trying to win back customers with a $20 Bottomless Burger Pass just in time for National Burger Month. The deal follows years of financial trouble, restaurant closures, and steep losses.
Key Facts:
- Red Robin is offering a Bottomless Burger Pass for $20 during May, valid for a $22 daily value.
- The pass includes unlimited sides and is available online starting April 17.
- New menu items debut April 28, including pulled pork burgers, nachos, peach lemonades, and milkshakes.
- Red Robin plans to close up to 70 stores due to ongoing financial struggles.
- The company reported a $32.4 million loss in 2024 and has shut down dozens of locations since 2019.
Rest of the Story: Red Robin Offering Bottomless Burgers Amid Deep Financial Trouble
Red Robin is pushing a high-value promotion to draw traffic in May with its Bottomless Burger Pass.
For just $20, customers get a gourmet burger and unlimited sides each day throughout the month, with a maximum daily value of $22.
That could add up to $682 worth of food for a loyal participant.
The pass comes as the company faces mounting pressure.
Red Robin has announced plans to close up to 70 locations and recently rolled out new summer menu items, including pork-based burgers, nachos, fruity milkshakes, and spiked lemonades.
This promotional blitz arrives after a dismal 2024 that ended with a $32.4 million loss.
CEO GJ Hart insists the company is showing signs of recovery, citing traffic improvement late last year.
Yet, many signs point to Red Robin being in a tough spot, similar to other sit-down restaurant chains that are folding or filing for bankruptcy.
Would you buy the Red Robin Bottomless Burger Pass for $20?
You can get 1 burger and bottomless slide every day in May.
That is 31 burgers & fries. pic.twitter.com/FuVac9HdAS
— Dividend Diplomats (@DvdndDiplomats) April 15, 2025
Commentary: Red Robin Tactic to Fend Off Bankruptcy Raises Eyebrows
Red Robin’s bottomless burger stunt is clearly a gamble.
Offering nearly $700 worth of food for just $20 seems less like generosity and more like desperation.
The math doesn’t pencil out unless it’s a major traffic driver—and even then, profit margins will be razor-thin.
This move echoes Red Lobster’s failed “endless shrimp” promotion, which cost the seafood chain millions.
Red Robin, already burdened by declining foot traffic and revenue shortfalls, may find itself in the same trap.
Selling food below cost rarely works unless it’s part of a longer-term loyalty strategy, and there’s no sign that’s the case here.
Worse still, the company’s structural problems remain.
Closing up to 70 stores won’t solve years of lagging behind fast-casual competition.
Red Robin once operated 570 locations, but now it’s down to fewer than 500.
That’s not a sign of strength—it’s retrenchment.
GJ Hart’s optimism might be justified if Red Robin were turning a corner.
But so far, the chain has only slowed the bleeding.
A temporary bump in traffic from burger fans may help the optics, but investors and employees alike need more than gimmicks to restore confidence.
Red Robin’s competitors are folding left and right—Burger King franchises, On the Border, Bar Louie, Hooters.
It’s becoming clear the sit-down chain model is under siege.
Red Robin may dodge bankruptcy this year, but the long-term questions remain.
Bottom Line: Can Red Robin Survive With Bottomless Burgers?
Red Robin’s $20 Bottomless Burger Pass is a bold attempt to reverse years of decline. With new menu items and major closures underway, the company is in a fight for its life.
While the promotion may drive short-term interest, the chain’s financial trouble runs deep. Without lasting reforms, this could be another last-ditch tactic that fizzles fast.
Read Next
– New Study Shows Common Medical Test Could Be Causing Up To 5% of All Cancer Diagnoses Each Year
– Eco-Alarmists Have a New Target, You’re Not Going to Believe This One