Shares of American Eagle jumped over 20% after former President Donald Trump praised the brand’s Sydney Sweeney ad campaign. His endorsement not only revived the company’s sagging stock but sparked a broader culture shift in advertising.
Key Facts:
- American Eagle’s stock surged more than 20% Monday after Donald Trump praised its ad campaign featuring Sydney Sweeney.
- Trump called the actress a “registered Republican” with the “HOTTEST” ad and said the jeans were “flying off the shelves.”
- The ad slogan—“Sydney Sweeney has great jeans”—drew criticism from far-left voices who claimed it had sexual and racial undertones.
- American Eagle clarified the slogan was only about jeans and said it aims to celebrate confidence in its apparel.
- The campaign pushed American Eagle to the top of Google search trends, the highest in over 20 years.
The Rest of The Story:
American Eagle launched its fall campaign with “Euphoria” star Sydney Sweeney just over a week ago.
The slogan, “Sydney Sweeney has great jeans,” was intended as a cheeky play on words to promote the brand’s denim line.
But the campaign ran into immediate backlash.
Progressive critics claimed the line wasn’t just about pants, alleging it referred to Sweeney’s genetics and physical appearance—blonde hair, blue eyes—as a covert nod to white beauty standards. Others called the ad overly sexualized and outdated.
American Eagle responded briefly on Instagram, stating the slogan “is and always was about the jeans.”
The company added, “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way.”
The backlash seemed to weigh on the stock price—until Monday.
That’s when Donald Trump posted on Truth Social praising the ad and the brand. The stock jumped more than 20% shortly after, reversing its recent slide.
The campaign’s full impact on sales isn’t yet clear. But interest is spiking.
Google searches for American Eagle reached their highest point in over two decades.
The company will release earnings in the coming weeks, which will show whether curiosity has turned into revenue.
BREAKING NEWS:
American Eagle stock is up 20%.
America is healing. pic.twitter.com/f8PH9dZdmp
— AmericanPapaBear (@AmericaPapaBear) August 4, 2025
Commentary:
American Eagle must be celebrating today.
With one post, President Trump accomplished what ad agencies only dream about—he turned a struggling campaign into a cultural moment and revived the stock in the process.
While the woke mob tried to cancel a young actress and a denim ad, Trump’s megaphone did the opposite. He praised Sydney Sweeney, the brand, and the jeans.
Just like that, American Eagle’s stock soared, its relevance revived.
The message here is simple: Americans are done with politically correct marketing.
They’re tired of brands lecturing them, tired of identity politics in every product, and exhausted by being told what to think every time they buy a beer or a pair of jeans.
Trump’s post was more than a shout-out—it was a cultural clarion call.
Women can be beautiful. Ads can be bold. And jeans can be just jeans.
The days of everyone walking on eggshells may be ending.
Jaguar, by contrast, has faced Trump’s ire—and its market performance reflects it.
Brands that cling to divisive messaging find themselves bleeding sales. Bud Light learned that lesson the hard way.
Now others are watching closely.
The ad with Sydney Sweeney didn’t need focus groups or diversity panels—it needed authenticity.
And that’s what America saw. A confident young woman selling denim in a way that felt refreshingly free of political baggage.
Trump did what he was elected to do. He called out the nonsense, spotlighted common sense, and championed a message that resonated with real people—not elites.
And the market responded.
Excellence, beauty, and straightforward messaging are back.
Culture has shifted. Businesses can either get on board or risk being left behind.
The Bottom Line:
President Trump’s support of American Eagle’s Sydney Sweeney ad breathed new life into the brand’s marketing and stock performance.
While critics tried to frame the campaign as outdated or inappropriate, Trump’s endorsement turned it into a cultural victory.
The reaction signals that America is ready to move past divisive, politically driven branding.
Consumers are rewarding companies that embrace authenticity and confidence—without the politics.
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