Big Food has spent decades engineering products to keep people eating. Now, with millions turning to weight-loss drugs like Ozempic, the industry faces a crisis: customers who simply don’t crave their products anymore.
Key Facts:
- GLP-1 drugs like Ozempic and Wegovy suppress appetite by mimicking a natural hormone, leading to significant weight loss.
- Around 7 million Americans are already using these drugs, with estimates suggesting 24 million could be on them by 2035.
- Major food companies are alarmed, as users are consuming fewer calories and shifting toward fresh, whole foods.
- Big Food is adapting, researching ways to create products that still appeal to those on weight-loss drugs.
- Concerns are growing that the industry may develop chemical additives that counteract the drugs’ effects.
The Rest of The Story:
For years, food companies have engineered ultra-processed products to trigger cravings and maximize consumption.
These strategies are now backfiring as GLP-1 medications suppress appetite and change taste preferences, steering users away from artificial flavors and preservatives.
Major corporations are scrambling to adjust.
Walmart has already reported reduced snack sales, and Nestlé has launched a line of portion-controlled frozen meals for those on GLP-1 drugs.
However, research into how these drugs alter cravings is still in its infancy.
RFK Jr explains how Big Pharma, the FDA, and the food lobbying industry profit from making kids obese and their solution is to prescribe them Ozempic instead of recommending diet and exercise. pic.twitter.com/J7NfUMjcWU
— Greg Price (@greg_price11) August 23, 2024
Behind the scenes, food scientists are investigating ways to keep ultra-processed foods relevant.
Some experts warn that companies might create new chemical additives designed to override the appetite-suppressing effects of Ozempic, keeping consumers hooked on their products.
Commentary:
The fact that food companies are considering ways to “hack” Ozempic should concern everyone.
The industry has a long history of manipulating food to increase sales, regardless of the health consequences.
Artificial flavors, sugar substitutes, and chemical compounds are added not for nutrition but to make processed foods more addictive.
For decades, they have engineered products to exploit human biology, ensuring that consumers keep coming back for more.
Now, as GLP-1 drugs threaten their bottom line, these corporations are looking for ways to make their products just as tempting—even if it means counteracting drugs designed to improve public health.
This raises serious ethical questions.
Should companies be allowed to develop additives that interfere with medications?
If food companies succeed in making GLP-1 drugs less effective, millions of people struggling with obesity and metabolic disorders could see their progress undermined.
The sheer number of chemicals used to mask other chemicals in processed foods is disturbing.
Instead of focusing on real, wholesome ingredients, Big Food prioritizes profit over health.
It’s no wonder that many Ozempic users describe their former favorite snacks as tasting artificial or plasticky—the illusion has been shattered.
Thankfully, there are signs that change is coming.
RFK Jr.’s call for the FDA to investigate chemical additives is a step in the right direction.
If regulators take action, it could finally force the food industry to put health before profit.
Until then, consumers must remain vigilant and choose real, whole foods over lab-engineered alternatives.
I am directing the FDA commissioner to start the process of changing the rules to eliminate the self-affirmed GRAS pathway for new ingredients. I am also calling on the @US_FDA and @NIH continue to conduct and improve post-market assessments of GRAS chemicals currently in our… pic.twitter.com/BWvunk6lpw
— Secretary Kennedy (@SecKennedy) March 13, 2025
The Bottom Line:
The food industry is in crisis as weight-loss drugs disrupt decades of marketing strategies.
Instead of embracing healthier options, companies may try to engineer new chemicals to keep people consuming ultra-processed foods.
Whether regulators step in or not, consumers are waking up to the reality of what they’ve been eating—and many are choosing to leave Big Food behind.
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