A conservative beer company is making waves once again, this time with a limited edition can commemorating former President Trump’s reaction the near disaster at his recent rally in Pennsylvania.
Conservative Dad’s Ultra Right Beer, known for its anti-woke stance, has released a new product featuring “President Trump’s iconic fist pump” following what the company describes as a “failed assassination attempt” on July 13th.
Seth Weathers, the founder of Ultra Right Beer, explained the inspiration behind the new can design:
“When President Trump pumped his fist and chanted, ‘fight, fight, fight’, all patriotic Americans were filled with pride. I knew then we had to create this special can.”
This move is the latest in a series of marketing strategies that have helped the brand capitalize on conservative sentiment and Trump’s enduring popularity among his base. The company’s previous limited edition can, featuring Trump’s mugshot, became a collector’s item in 2023, with some 6-packs reportedly reselling for hundreds of dollars on eBay.
The Woke-free Bud Light beer alternative .. “Ultra Right “ rakes in $500,000 in just 12 hours after releasing a special edition can featuring Trump's mugshot pic.twitter.com/hOfbumUeaY
— ShotGunBonnie (@ShotGun_Bonnie) October 2, 2023
The new cans are being sold in 6-packs for $25 plus shipping through the company’s website.
In a nod to its conservative roots, Ultra Right Beer says it will donate a portion of the proceeds to right-leaning causes. One beneficiary is the 1776 Project PAC, which supports conservative candidates in school board races who campaign on platforms opposing what they term as “woke” ideologies in education.
Weathers is bullish about the new product’s potential, stating, “Conservative Dad’s FIGHT will become the most collectible beer can in history.” He believes this release will surpass the success of their previous Trump-themed offering.
Ultra Right Beer burst onto the scene in April 2023, during a conservative boycott of Bud Light. The boycott was sparked by Bud Light’s partnership with transgender influencer, Dylan Mulvaney, which many conservatives viewed as an embrace of progressive values they oppose.
Ultra Right Beer quickly positioned itself as an alternative, appealing to those who felt alienated by mainstream beer brands’ marketing choices.
America's been buying beer from a company that doesn't even know which restroom to use.
There's a new beer in town! pic.twitter.com/JHm4BspZwB
— SETH WEATHERS (@sethweathers) April 12, 2023
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The rapid rise of Ultra Right Beer showcases the potential for niche brands to gain traction by aligning themselves with political movements. By tapping into the conservative spirit and the enduring appeal of Trump among his supporters, the company has managed to carve out a unique space in the crowded beer market.
