Hooters, the iconic American restaurant chain known for its chicken wings and scantily clad waitstaff, is feeling the squeeze of today’s economic climate.
In a move that’s becoming all too familiar in the restaurant industry, Hooters has closed several locations across the U.S., citing financial pressures.
The chain recently shuttered outlets in Florida, Kentucky, Rhode Island, Texas, and Virginia.
While Hooters insists it’s still “resilient and relevant,” these closures suggest the brand is struggling to adapt to current market conditions.
A Hooters spokesperson told reporters, “Like many restaurants under pressure from current market conditions, Hooters has made the difficult decision to close a select number of underperforming stores.”
TRENDING: Maxine Waters: If Trump Wins Millions Will be Threatened and “Killings” Will Happen
This frank admission highlights the challenges faced by restaurants nationwide as they deal with rising food costs and increasing rents.
Despite these setbacks, Hooters isn’t in the same financial trouble as some competitors.
Red Lobster, for instance, recently filed for bankruptcy. Hooters is trying to diversify, launching a new line of frozen foods in supermarkets across the country.
Hooters says it's closing "a select" number of underperforming restaurants, the latest casual dining chain to announce shutdowns amid broader industry woes. https://t.co/4bXgfF7pHc
— NBC News (@NBCNews) June 24, 2024
After these closures, Hooters will have about 300 locations worldwide, down from 333 in 2018.
This decline is significant especially when compared to competitors like Dave & Buster’s, Miller’s Ale House, and Twin Peaks, which now have more locations.
Restaurants across the board have been raising prices to cope with higher costs, but this strategy has led to fewer customers.
In California, where the minimum wage for fast food workers recently jumped to $20 per hour, restaurants are feeling extra pressure. Mexican chain Rubio’s closed 48 locations in the state alone.
READ NEXT: Snopes Makes Big Admission About Trump and Charlottesville, Joe Biden Most Hurt
Hooters’ current troubles come after a period of growth. In 2023, the company opened six new locations: three in Las Vegas and three in Florida, where the brand started 40 years ago.
