Camping World CEO Marcus Lemonis has closed one of his Greenville, North Carolina stores after a legal battle over his massive American flag display. The clash centers on city ordinances that limit flag size and pole height.
Key Facts:
- Marcus Lemonis closed a Greenville, NC Camping World store on April 18 over a dispute about his giant American flag.
- The flag measures 3,200 square feet and flies from a 130-foot pole, nearly double the city’s allowed height.
- Greenville city officials fined Lemonis $15,000 for ordinance violations and took legal action in March.
- Lemonis offered a $50,000 donation to a local children’s hospital, separate from the ordinance conflict.
- Lemonis, an immigrant from Beirut, says flying the flag is his personal tribute to America’s opportunities.
The Rest of The Story:
Marcus Lemonis, CEO of Camping World, has long been known for proudly flying massive American flags at his over 200 locations nationwide.
In Greenville, however, his 3,200-square-foot flag and 130-foot flagpole came under fire for violating local ordinances.
After refusing to take the flag down, accumulating $15,000 in fines, and facing ongoing legal pressure from the city, Lemonis decided to close one of his two stores in the area.
Greenville city officials insist the issue is about compliance, not patriotism.
City spokesman Brock Letchworth stated the dispute is purely about ensuring that the flag’s size and pole height meet city codes.
Lemonis countered that the ordinance itself is flawed and suggested the city leadership was targeting his business unfairly.
In an effort to support the community and foster goodwill, Lemonis proposed donating $50,000 to the local Maynard Children’s Hospital.
However, he emphasized he did not want the donation tied directly to any legal outcome regarding the ordinance.
#NeverComingDown pic.twitter.com/AK09jlFBVp
— Marcus Lemonis (@marcuslemonis) April 24, 2025
Commentary:
Marcus Lemonis’ story is exactly the kind of American success we should celebrate.
As an immigrant from Beirut who came to the United States seeking a better life, he found opportunity, built a thriving business, and now proudly expresses his gratitude through the simple act of flying the American flag.
Flying the flag should be welcomed, especially from those who understand firsthand the blessings of living in a free country.
Lemonis’ flag is not just fabric on a pole; it’s a symbol of the freedoms and opportunities America offers to all who are willing to work hard and dream big.
That said, we also understand the role of city ordinances.
Local governments must maintain certain standards for public safety and aesthetics, and businesses are expected to comply.
Ordinances don’t exist to punish patriotism, but there are usually pathways to seek variances or special permissions.
In many cities, a permit, a variance request, or a fee could lead to a compromise.
It’s disappointing that a compromise wasn’t reached before the situation escalated to store closure and legal battles.
Lemonis even offered to make a generous donation to a children’s hospital—a move that shows goodwill and a willingness to support the community.
At the end of the day, while ordinances have their place, when they conflict with expressions of patriotism like flying the flag, efforts should be made to find solutions that honor both community standards and the deep love many citizens have for this country.
We would always rather see the flag fly proudly than see a business close because of it.
The Bottom Line:
Marcus Lemonis’ legal fight with Greenville, NC, over a giant American flag touches on bigger questions about patriotism, local control, and community pride.
While ordinances matter, so does the right to honor the country that gave so many a new chance at life.
A compromise would serve the city—and the spirit of America—far better than heavy-handed enforcement.
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