Several large corporations, including Procter & Gamble, are under scrutiny for financially supporting a group whose leader recently urged black youth to “wage war with whiteness” during a boycott event against Target.
Key Facts:
- David Johns, former Obama White House official, leads the National Black Justice Coalition (NBJC) and made inflammatory remarks at an anti-Target event.
- Procter & Gamble donated $515,000 to NBJC in 2023, about one-fourth of the group’s budget.
- Other major sponsors include Airbnb, Sephora, Sony, General Motors, Google, and organizations funded by George Soros.
- The Biden administration awarded NBJC a $1.2 million federal contract for an HIV prevention campaign running through 2026.
- NBJC leaders called for a boycott of Target and encouraged black consumers to support black-owned businesses exclusively.
The Rest of The Story:
At a recent event pushing a boycott of Target, David Johns, head of the National Black Justice Coalition, denounced “white mediocrity” and called for black youth to “wage war with whiteness.”
The event was organized by high-profile activists, including Jamal Bryant, Nina Turner, and Tamika Mallory, who demanded Target invest billions in black-owned businesses.
Procter & Gamble’s contribution of over half a million dollars in 2023 highlights the deep financial ties some of America’s most recognized brands have with NBJC.
Meanwhile, the federal government, through the Department of Health and Human Services, continues to fund the group’s HIV prevention efforts, although it remains unclear whether current funding levels remain unchanged.
Despite repeated inquiries, both Procter & Gamble and NBJC refused to comment on their relationship or Johns’ controversial remarks, leaving many questioning the corporate commitment to values they publicly claim to uphold.
WATCH: Former Obama White House official David Johns lashed out this week at what he called "white mediocrity" and urged a "woke" army of black youth "to wage war with whiteness."
As @ChuckRossDC reports, Procter & Gamble and other prominent corporations are funding Johns’… pic.twitter.com/ZqtjmvDGTf
— Washington Free Beacon (@FreeBeacon) April 26, 2025
Commentary:
It is deeply concerning that corporations trusted by millions of American consumers are funding groups that promote divisive and racist rhetoric.
David Johns’ call for a “war with whiteness” isn’t just provocative—it is hateful and discriminatory, targeting people based solely on their skin color.
Corporate sponsors like Procter & Gamble, Airbnb, Sony, and others must be held accountable for their financial support.
Many Americans purchase products like Charmin, Gillette, and Tide in good faith, unaware that a portion of their dollars is helping fund organizations that push blatant racial animosity.
These revelations should not be allowed to slip quietly into the background.
News of this financial support must be pushed wide and far to shine a spotlight on these companies’ actions.
If these corporations continue to back groups promoting hate, a boycott is not only justified but necessary.
American consumers can and should vote with their wallets.
Corporations must learn that embracing racism, even under the guise of “racial justice,” carries real consequences.
Moreover, it raises serious questions about the federal government’s judgment.
Why is taxpayer money being funneled to a group whose leadership openly preaches hatred and division?
Congress should immediately investigate and, if warranted, terminate all federal funding to such organizations.
The Bottom Line:
Top American brands are financially supporting a group whose leader openly attacks white Americans.
These corporations must be pressured to either cease their support or face widespread consumer backlash.
Americans deserve better from companies they trust with their hard-earned money.
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