Southwest Airlines is making a major shift by ending its long-standing free checked bag policy for most travelers, marking the end of an era in budget-friendly air travel. The airline says the change, set to take effect for flights booked on or after May 28, is aimed at boosting revenue while rewarding its most loyal customers.
Key Facts:
- Southwest will still allow two free checked bags for Rapid Rewards® A-List Preferred Members and Business Select® customers.
- A-List Members and select other travelers will receive one free checked bag instead of two.
- Rapid Rewards Credit Cardmembers will get one checked bag credited to their account.
- All other passengers must pay for their first and second checked bags starting May 28.
- The airline is also introducing assigned seating and extra legroom options while cutting hundreds of jobs.
The Rest of The Story:
For over 50 years, Southwest Airlines built its brand around the promise that “bags fly free,” making it one of the few major airlines not to charge for checked luggage.
However, the company is now abandoning this signature policy in a bid to increase revenue and improve profitability.
CEO Bob Jordan defended the move, stating that these changes will help the airline attract new customers and restore financial stability.
While some passengers will still receive baggage benefits through loyalty programs and premium fares, the average traveler will now face added fees.
At the same time, Southwest is making broader structural changes, including the introduction of assigned seating and premium legroom options—both departures from its traditional open-seating model.
Meanwhile, the airline is also reducing its workforce, cutting hundreds of jobs as part of its cost-saving efforts.
Commentary:
Southwest’s decision to introduce baggage fees is another sign of how the airline industry has been reshaped by inflation, high fuel costs, and post-pandemic financial struggles.
For decades, Southwest stood apart from its competitors by refusing to nickel-and-dime passengers.
Now, with the airline industry squeezed by rising costs and declining profit margins, even Southwest is following the well-worn path of extra fees.
This move is a direct consequence of the economic pressures created under the Biden administration’s policies.
Rising fuel costs, high interest rates, and inflation have forced airlines to find new ways to boost revenue.
Instead of making flying more accessible, airlines are resorting to additional fees and job cuts—just another way everyday Americans are paying the price for Washington’s mismanagement.
For travelers, the golden age of budget-friendly air travel is officially over.
What was once a simple, enjoyable experience has turned into an exercise in navigating fees, cramped seats, and endless add-ons.
With Southwest now charging for checked bags, air travelers have one less airline they can count on for straightforward, affordable service.
The Bottom Line:
Southwest Airlines is abandoning its “bags fly free” promise, adding baggage fees for most customers while keeping perks for a select few.
The airline says these changes will improve profitability, but they come at the cost of what once made Southwest unique.
As inflation and rising costs continue to squeeze businesses and consumers alike, flying is becoming more expensive and less convenient for everyday Americans.
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